We help corporate clients conduct detailed and comprehensive industry research as important information input to support the clients' business direction selection and strategic planning. Typical contents of industry research include prospects, competitive landscape, evolution trends, industry regulation, business models, profitability, key success factors, etc.
Typical case 1：We helped a global leading renewable material enterprise to conduct industry research on China's paper packaging market. Through literature retrieval and expert interviews, we built a model to calculate the market size and future growth prospects of each paper packaging product in each downstream segment. According to the market size, growth prospects, and gross profit margin, we filtered the segments that should be focused on. Then we analyzed the competitive landscape of each major product, segmented customers, summarized customer demand and key success factors for competition, supporting the client's strategic planning.
Typical case 2：A leading Internet finance company in China needed to make a market entry decision when focusing on the emerging market of mutual insurance. Through industry research, we calculated the market size of mutual insurance, analyzed the competitive landscape and different kinds of competitors, and parsed the sustainability and profitability of its business model, providing key inputs for the client's business decisions.