User research is the basis of business decisions. Through efficient user research, enterprises can clearly understand precise user portraits, demand characteristics, and consumption/purchasing habits, and then optimize their product, services, and operation systems to achieve better customer value creation and improve enterprise competitiveness. StratOp Group has accumulated rich user research experience and conducted the research through various ways, such as in-depth interviews with users, questionnaire surveys, focus group interviews, user behavioral observation, and big data analysis, providing inputs for business and operational strategy development.
Typical Case 1：We helped a well-known domestic commercial real estate company conduct a systematic study of youth culture. In this project, we identified 13 niche youth culture groups and collected information through in-depth user interviews and consumer research. Then, we analyzed the size, hardcore levels, and potential for commercialization these groups, summarized the general law of the evolution of subcultures and provided an outlook on the prospects of each subculture. Finally, based on our analysis, we provided specific suggestions on capturing the opportunities in the youth culture market for our client.
Typical case 2：We helped a well-known domestic travel service company design its travel service product for enterprise customers. We defined about 20 key industry segments through a literature search, and researched their business travel scenarios, frequency, car needs, and payment preferences through corporate user interviews to provide key inputs for the client's new business design.
Typical case 3：We helped a global leading IT hardware manufacturer to conduct customer demand research on several key industries in China. Through interviews with typical corporate customers, we clarified the business trends, IT development trends, procurement scales of IT hardware, procurement decision-making process, and supplier selection criteria, and provided optimization suggestions for the development of key accounts in various industries.